How Does Disinformation Thrive?

For a long time our approach was largely to ignore misinformation on social media, acknowledging that every public figure, especially those who bring so much light into this world, are subject to such forces. Recently, Facebook began recommending some groups to those following genuine Mooji pages, and some in the Sangha joined unintentionally, innocently thinking they were about Satsang.

As you may already know, social media frequently prioritises divisive, hateful content as this gets the most engagement. Every interaction contributes to promoting it, even if that interaction is simply reading something, or reacting with an emoji.

“…the posts that sparked the most comments tended to be the ones that made people angry or offended them… Facebook became an angrier, more polarizing place. It didn’t help that, starting in 2017, the algorithm had assigned reaction emoji — including the angry emoji — five times the weight of a simple “like,”…” Washington Post

Though the weighting mentioned above has since been reduced, negative posts have a way of keeping our attention and engagement fixed. We felt it is important to share that being part of a such groups, even if you do not go to them regularly, even if you are simply commenting trying to set things right — all this supports the spread of hateful misinformation, and contributes to its reach.

How the Facebook algorithm works
How to identify fake news
Leaving a Facebook group

Articles & Sharings



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8 months ago

I’m happy you’re making a stand Shree and Siddharta. And that there is this information. I haven’t read anything on social media, but I’m not active there either. But I’m glad you informed the Sangha.
Thank you for your letters.
Love and light to you and all that help spread Mooji’s message in it’s purest form.
Thank you